Tuesday, April 26, 2011

Become Someone Else.

Isn't this a clever ad campaign for a bookstore?! A Lithuanian Agency, Love, created this series for a bookstore called Mint Vinetu which specializes in the classics. "When one reads books," they claim," (s)he starts living it and identifies (or not) with the main hero, provoking them to try on different personas."

I love it.

(Found via Black Eiffel)

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